Lucy Woodall
Major
Communication Design
Minor
Film and Media Studies
Toobee
Overview:
Toobee is a flavoured milk company who aims to promote positivity, growth and encourages imaginative thinking through its illustrative and organic design identity. We have developed on the idea that looking to the future is an opportunity and is not just a one way road. It's a chance to explore, learn, grow and how younger people are encouraged to fantasize and build stories about their lives. Building a brand for young 'dreamers' means to visually communicate spontaneity of ideas using imagery to drive the brand. To Be Creative, To Be Together, To Be You. It is through play that we can discover our potential. Targeted for young children, Toobee provides three different flavors of milk; chocolate, strawberry and vanilla. Delivered in small, portable cartons, they can be easily packaged into lunchboxes.
Student:
Lucy Woodall
Lecturer:
Emily Morris
Course:
DSDN 151 Graphic Design / Hoahoa ā-Whakairoiro
Published:
2022
